The African American Literary Festival is celebrating its second year and is coming back stronger than ever, with this year’s theme, “Celebrating Afro-Caribbean Poets and Writers,” which highlights writers whose culture and literary works connects to this diaspora. Potential sponsors will be able to fulfill their corporate social responsibilities with an African American community through a festival that is fast becoming an essential part of New York City’s literary calendar. Sponsors will n Northern Queens, New York City and beyond. You can find out more information about Sponsorship from our brochure:
The 2011 Festival was sponsored by the the Intercultural Alliance of Artists & Scholars, Inc. (IAAS) with funding made possible, in part, by the Queens Council on the Arts with public funding from the New York City Department of Cultural Affairs, and private donations and contributions. The Festival was co-sponsored by Queens Library’s Langston Hughes Community Library and Cultural Center, with grants received from the New York State Council on the Arts, New York City Department of Cultural Affairs, New York City Council Discretionary Grant from Councilmember Julissa Ferreras, Queens Library, Library Action Committee of Corona-East Elmhurst, Inc. and private donations and contributions.
Additional sponsors include: National Writers Union (NWU), HarperCollins Publishers, Scholastic, Inc., Duke University Press, Pepsi Bottling Company of New York and Frito-Lay.
At our 2011 Festival, we found that the youth enthusiastically appreciated spoken word teen performances by the Langston Hughes Library’s teen poetry program and Urban Word; while college students, teachers and scholars, particularly enjoyed presentations from our 2011 honoree, Tara Betts, and the National Writers Union. We also found that attendees were pleasantly surprised by and thoroughly engaged in the film presentation by poet Shane Book. The attendees found the Festival participants accessible and mingled with them throughout the day, asking questions, and purchasing their books. We were very pleased that the attendees represented a culturally diverse demographic, which is an important part of the IAAS’ mandate to present multicultural programming to a diverse audience. We hope to do the same again, on an even wider scale, in 2013.
The Festival relies on the support of corporate sponsors, media, professional writers and performers, the local Corona/East Elmhurst community and the general public. In order to continue, we need your support more than ever!
The Festival is promoted as an open-age event aimed to encourage engagement from all segments of the surrounding multicultural community that Queens Library’s Langston Hughes Community Library & Cultural Center serves, Corona-East Elmhurst, Flushing, Jackson Heights, including the five boroughs (Queens, Brooklyn, Manhattan, Bronx, Staten Island), but it also attracted attendees from as far away as New Jersey, Connecticut, Philadelphia and Maryland. Attendees represented different age groups, including children, youth, college students, poets, writers, scholars, teachers, literary aficionados and senior citizens, who enthusiastically enjoyed all facets that the Festival offered; with the free workshops and panel discussion a highlight of our programming.
The African American Literary Festival can provide your company with the opportunity to:
- Attract new customers,
- Promote your products and services,
- Differentiate yourself from your competitors,
- Involve your staff, and
- Enhance corporate profile.
The Festival offers a range of sponsorship packages offering sponsors extensive entitlements and promotional opportunities. The Festival also works with individual sponsors to develop tailored sponsorship packages to suit the specific goals and aims of your company or organization.
NOT JUST CASH
We also welcome in-kind partnerships for a range of products and services. In particular: books for our Goody Bags, food and beverage, flights and accommodations for writers and journalist, media promotion and advertising, design and printing, catering, film and photography documentation, venues, and merchandising. There are many possibilities, so please do not hesitate to contact us if you feel you have something to offer the Festival.
BENEFITS OF THE FESTIVAL
By supporting the African American Literary Festival, sponsors will benefit by strengthening the goodwill and understanding between African American consumers that include both youth and seniors. Your support of the Intercultural Alliance of Artists & Scholars, Inc. (IAAS), the 501(c)(3) organization that produces and co-sponsors the Festival, will make you a leading role model in corporate social responsibility in the African American community.
The positive outcomes associated with your support include the opportunity to develop new contacts and networks in the region and build new audiences and revenue streams. The positive media you will recoup from the Festival will improve your corporate image both within New York City and beyond. Several organizations have already joined with the Festival and are reaping the benefits of their involvement. We hope you will join us too.
Your company will benefit from being associated with our children’s program and activities and will have the opportunity to access our international audience and markets.
A LONG LASTING IMPACT
Committing to a long-term partnership with the African American Literary Festival increases the impact of your sponsorship, offering you ongoing promotion, as a Festival sponsor, that builds from year-to-year. As the Festival grows and expands its market, Sponsors will in turn access new audiences and consolidate their reputation as a community-minded company supporting the arts in Queens, New York and beyond.